Ko slog postane statement

Podjetje Rimowa, ki je znano po izjemno kvalitetnih kovčkih, ki jih odlikuje tudi vrhunski dizajn in slog, je za sezono 2016-2017 pripravilo povsem novo oglaševalsko kampanjo za kovčke Bossa Nova, katere obraz je svetovno znan supermodel Alessandra Ambrosio.

“When style becomes a statement!” (ko slog postane statement) je osnovno sporočilo nove oglaševalske kampanje Rimowe. (Foto: Rimowa Press)

Celotna komunikacija skozi oglaševalsko kampanjo bo povezana z ekskluzivno brazilsko kolekcijo Bossa Nova, ki jo na trgu predstavljajo v dveh različicah – z bež (Jet Green/Beige) in zelenimi (Jet Green/Green) usnjenimi dodatki. Navdih za kampanjo je bila brazilska lepotica sama. Alessandrina domovina je namreč Brazilija in tako je ambasadorka Rimowa kovčkov dobila tudi svojo “brazilsko” kolekcijo.

Kovček je na voljo v več različnih linijah: kozmetični kovček, ročna prtljaga (52cm in 56cm) ter potovalni kovček (63cm, 70cm, 73cm in 77cm). (Foto: Rimowa Press)

Manekenka je sicer že dalj časa ambasadorka Rimowa kovčkov, vse večje oglaševalske kampanje tega podjetja so nekako povezane z njo. Zadnja pa je že zato, ker izhaja iz nje same, nekaj posebnega in predstavlja njen sofisticiran slog, ki se ujema z osnovnim sloganom podjetja Rimowa.

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